With every business in today’s time wishing for an online presence, it has became a necessity for every starter to know these tools. These tools will not only help in promoting the business but also solve the prolonged issues that arise in all businesses. The 5 tech-tools nobody talks in their pep talk are –
Yes, spreadsheets. Everybody knows it exists but less than 1% can use its full potential. Anything related to data can be solved in a few seconds (if you know how to use it). MS-Excel is basics of data analysis. From Formulas to Pivot Tools to Macros, data analysis can be done easily.
What’s the point of having a website if you cannot see the analysis of the hard work you put into it? Next up is Google Analytics. It’s an easy tool that tracks and reports website traffic. From campaign management to audience reports, you get everything you require to make the website successful. Using Google Analytics, one can get to know the world of internet works. CPM/CPC, impressions, cohort analysis and so many other concepts will be cleared by using it.
If you’re new to the world of internet, start with content writing. It is one of the simplest yet complicated things on internet. Wordpress is certainly the place to start content writing. One can simply have a wordpress plug-in on their website and start writing or simply create a website through WordPress. One of the best feature of WordPress is Yoast SEO. If you wish to see your content on the first page of a search engine, you need to follow the instructions from Yoast SEO. Headings, images, ALT text, paragraphs and sentence formation are a few things one can learn effectively from Yoast SEO.
Editing an image for a presentation or creating ads/flyer was a humongous task a few years ago. Canva allows users to create social media graphics, presentations, posters and other visual content. Canva has reduced that burden. Now images can be edited in minutes, offering hundreds of options for numerous categories. Canva was recently valued in billions and it is the next big thing on everyone’s computer.
Ever wondered how companies send emails to its millions of users with such beautiful editing? The answer is Mailchimp. It’s the best SaaS product for email marketing. One can literally send thousands of emails in seconds by creating campaigns. Mailchimp will make you realize how much important email marketing is and there is a wide range of ways you can interact with your users though email.
Surely, one can counter and say that there are thousand of products doing the same but these products are the best in their respective markets and are very essential for a starter to grow his business.