IGP – Indian Gifting Portal. It is an Indian online business that caters to the gifting needs of the consumers. Gifts being special and intimate, the company strives its best to bring a personal touch to its products.
Its products range from flower bouquets, personalized frames and mugs, cakes, festive baskets, goodies hampers, home decor, jewelry, painting and many more.
Tarun Joshi reinvented IGP in 2017 after its original founding in 1999 and functioning with IndiaMart. The company is headquartered in Mumbai and operates across the country in states like Mumbai, Delhi, Bangalore, Kolkata, etc.
IGP and beyond
The company’s operations are not just limited to India but also Singapore, Dubai, Australia, Canada, USA, etc.
After taking over, it developed three brands: IGP for business, Interflora for fresh flowers, and Masqa for gourmet chocolates.
The brand saw large gaps in the market and worked on it to provide quality and timely services. Its order completion rate is 99.99% and provides same-day delivery to 24-72 hours delivery. With the existence of its dark stores and warehouses across the country, its supply chain is extremely strong and the reason for its speedy deliveries.
It is India’s first machine learning based gift discovery platform. It leverages technology to transform the personalised gifting experience and be the pioneer in the industry.
The company is big on ethos. To keep them focused, the company has identifies three ethos- Innovative, Agile and Consumer-centric. IGP.com also ensures sustainable business practices to reduce harmful impacts on the environment.
It reported a revenue of Rs. 200 crore in FY 23 and targets Rs. 300 crore for FY 24. The company has over 3000 SKUs. The company also has offline stores along with its online business.
Marketing and Branding
To differentiate itself from its competitors, IGP has reduced shipping costs, penetrated deep into the Indian market by catering to tier 2 and 3 cities and provides autonomy to customers to design gifts themselves.
For marketing, it focuses on creativity and unconventional advertisements. In its recent advertisement with the Womb agency, it produced a novel and quirky advertisement by scraping off the usual catalogue kind.
Apart from that, IGP advertises using celebrities’ and influencers’ endorsements. It also uses digital marketing and campaign marketing. Its campaigns begin with the onset of festivals. One such is its Raksha Bandhan Campaign with Pooja Hegde and Valentine’s Day Campaign with Ananya Panday.
This gifting company aims to improve the customer experience by offering memorable products that customers will cherish forever. It wants to solve every gifting problem of its audience. It goes an extra mile to bring a smile on the customer’s loved ones.
The company’s future goals are to expand more and continue serving its customers with thoughtful gifts. Also, it is one of the fastest growing companies and continues to do so.
The Gifting market in India has increased significantly over the years. The demand for customized, assorted, and personalized gifts has surged due to special occasions, festivals and the culture of corporate gifting.
The India market for gifting is estimated to be worth $30 billion. Several players have emerged at this opportunity, from bricks and mortar to E-commerce. The industry will certainly move forward with the rising demand of the consumers.