5 lesser known Search Engines equally as good as Google

Search Engine used a web directory for people where they could reach websites useful to them until bigger players such as Yahoo and Google came in. It was no longer a web directory, Google’s desire to bring the best search results changed the whole game, so much that even Yahoo could not compete and was later sold to Verizon for merely $4.5 billion in 2017 considering Microsoft Corp. offered to buy Yahoo Inc for $44.6 billion.

Let’s discuss 5 less known search engines which are equally as good as Google.


DuckDuckGo is a US based search engine and it started merely because they wanted users to give another alternate option. The company believes in full privacy to the users unlike Google who is always watching its users.


DuckDuckGO recently crossed 3 billion monthly searches with about 5 mil. downloads per month, making it one of the successful venture stories. DDG is actually faster than rest of the search engines since it doesn’t allow social media to track your search history.


Google and other US based internet products are banned/not allowed in China hence, it’s always a great opportunity for Chinese companies to expand their companies domestically unlike countries like India where US companies dominate the market.


Baidu is similar to Google. They even have the mission to make self driving cars possible in China. It was founded in the year 2000 and today, it has an overall market share of approximately 70% in China with a whooping 3.3 billion searches everyday.


Yandex was launched in 1997 and it’s the shorter version of Yet Another Index. Yandex is a Russian based search engine launched by two Russian developers back in the late 90s.

Yandex - Wikipedia

It had an IPO in the year 2011 and had earned $1.3 billion on the first day itself as public offering, which was the 2nd largest IPO after Google at that time. It captures more than 60% of the market in Russia.


Naver is South Korean based search engine which was launched in the year 1999. Currently it is owned by the Naver Corporation and has a market size of more than 75% in South Korea. Naver is rightfully called the ‘Google of South Korea’.

Spotlight Naver: South Korea's Top Search Engine

Currently it has a user base of more than 40 million and has daily visits 28 million. They have a diversified line of products such as mail, encyclopaedia, TV and also has Naver Junior for children.


Ecosia is search engine based in Berlin, Germany. It is one of the unique search engines that donates more than 80% of its profits to NGOs/NPOs. The consider themselves as a social business. They also plant a tree after a certain number of searches.

Ecosia is also planning to create debit cards made out of cherrywood trees and not from plastic since they take a lot of time to decompose. The best part about Ecosia is that in spite of all the businesses they are doing, they are a carbon negative company.

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